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Marketing 101
153 Animated Slides
Approx. 3.0 Hours
Cost: $30
This course describes the fundamentals of the most important aspect of any small business: marketing. Learn the concepts taught in college-level marketing courses in just a few hours including the "5Ps"-Product, Promotion, Price, Place, and Positioning.
FREE Course Tools include:
Marketing Plan Outline
Marketing Mix Worksheet
Product Mix Table
SEPTE Analysis
SWOT Analysis
Creating Buzz: Small Business Marketing
192 Animated Slides
Approx. 3.5 Hours
Cost: $30
Creating Buzz is one of the most comprehensive courses on how marketing is actually executed in a small business. The theory of creating buzz is that your primary investments should be time, energy, and imagination. Creating Buzz is packed-full of hundreds of strategies, checklists, and tips across the realms of network theory, positioning, advertising media, word-of-mouth campaigns, publicity, and public relations. From informal, easy-to-do tactics to full-fledged formal small business marketing plans, the lessons taught in this course are paramount to anyone growing an organization.
FREE Course Tools include:
Marketing Calendar
Marketing Plan Outline
Example Marketing Plans
Sample Creative Plan
Positioning Worksheet
Direct Mail Tactics
Market Insight and Research
161 Animated Slides
Approx. 3.0 Hours
Cost: $30
This course provides the process steps of conducting market research and how the process differs for a small entrepreneurial venture as compared to a large corporation. Highlighted are the tools used to explore the external market environment, segment customers into target markets, and define the consumption chain for a customer segment. Data resources discussed include secondary market data available for researching your industry, customers, industry size, and sales potential.
FREE Course Tools include:
Market Research and Analysis Spreadsheet
Customer Segmentation
Consumption Chain Analysis
Zip Code Demographic Segments
Psychographic Research
Positioning Master Class
108 Animated Slides
Approx. 2.0 Hours
Cost: $30
This course defines what positioning is and how it works as a communications tool to reach customers in a crowded marketplace. Positioning is about perceptions not products. Market strategy is therefore planned in the mind and not the marketplace. This positioning course puts forth and describes the available positioning strategies including the positioning of a leader, the positioning of a follower, and the tactics for repositioning the competition. It also presents the easiest way of getting into the prospect's mind and helps you to prevent the most common positioning mistakes.
FREE Course Tools include:
Positioning Strategy Guide
Positioning Overview
The 22 Immutable Laws of Marketing
Pricing Strategy and Tactics
232 Animated Slides
Approx. 4.0 Hours
Cost: $30
This course explains what value is and why it's better to set prices on value rather than cost. An overview is presented of the 3Cs that influence price: costs, customers, and competition. Each of the available generic pricing strategies and techniques for segmented and lifecycle pricing are demonstrated, as well as, the effects of pricing psychology, and how pricing effects the other elements of your marketing mix.
FREE Course Tools include:
Pricing Your Services Financial Calculator
Pricing Worksheet
Financial Projection Model
Understanding Intellectual Property
129 Animated Slides
Approx. 2.5 Hours
Cost: $30
This course defines exactly what copyrights, trademarks, and patents are and what kinds of protection they might afford your small business. The process of establishing such protection is presented for each kind of property. Also discussed are international intellectual property protection issues, as well as, important legal documents such as non-disclosure agreements.
FREE Course Tools include:
Confidentiality Agreement Template
Valuing Intellectual Property - The Income Approach
Understanding Advertising and Promotions
166 Animated Slides
Approx. 3.0 Hours
Cost: $30
An in-depth look at defining your audience, objectives, and advertising platform. Discusses how to determine the advertising budget, using print media, using radio and television, direct marketing options, promoting internet websites, public relations and publicity and evaluating your advertising plan.
FREE Course Tools include:
Marketing Segmentation Worksheet
Fine Tuning Your Ad Budget
Positioning Worksheet
Marketing Media Calendar
Marketing Plan Outline
